Freshmart, a unique supermarket brand, is the latest addition to the renowned CP Group. What sets us apart is our innovative approach to visual language and our commitment to cultural integration and experience.

Through research and analysis, we redefined the keyword for the brand – integration. The current supermarket industry coexists in both traditional and modern styles. Also, there is a fusion of Chinese and Western and a collision of different regions and cultures. The goal of the brand was to integrate and maintain these different lifestyles and food cultures, just like the ribbon that wraps a gift, tying together the rich beauty and full of heart, so there is a design concept of buckling and connecting to express the brand’s vision of cultural integration and maintenance.