Chunli and Kingkong is a new pub targeting young consumers. Combining the two characters aims to create a sense of fun and uniqueness for the young Generation Z. Chunli and Kingkong advocate the convergence of male and female roles of different styles and the integration of different cultures and lifestyles. Symbols of stars and lightning are extracted from the Chinese characters of Chunli and Kingkong, and the design is matched with rose red and fluorescent yellow colors. The visual language is diverse and flexible and gives extra changeable features so that it is not limited to the characters and images of Chunli and Kingkong. As for visual communication, the design integrates the extracted lightning and star into a series of symbols and applies visual images to different media and products of the brand. This effort contributes to the brand’s explicit and unified identity and strengthens the fashionable brand image favored by contemporary young generations.