Through a unique interpretation of the equestrian world, we transport audiences into a realm of illusion and endless possibilities. Inspired by Magritte’s artistic philosophy, the concept of “representation and simulation” is seamlessly woven into the window display, creating a dynamic narrative space. Rather than merely observing a static scene, viewers engage with the design, using their imagination to complete this dual journey of vision and emotion.

At the heart of the design are four dramatic scenes that capture key moments of an equestrian journey. From the warmth of the stable to the thrill of obstacle jumping, every detail reflects the brand’s spirit and craftsmanship. Invisible horses take abstract forms, allowing audiences to experience the unseen power and fluid beauty within this artistic illusion—deepening their connection to the brand’s unique allure and creative vision.