ONVO
Motion design
Brand applications
Introducing a whole new EV brand for NIO
ONVO is a new smart EV brand launched by NIO, targeting the mainstream family market. ONVO stands for “On Voyage,” and the meaning of its Chinese name (“Le Dao”) is “Path to Happiness.” This represents the brand vision of creating “happiness on every path we travel with family.”
In the months before ONVO’s launch, we worked closely with their team to help create a more powerful, consistent, and unified brand identity.
Our work involved developing and optimizing the design system across many touch points, balancing flexibility and consistency.
Our work included refining their brand mark and word mark, developing a key visual system, and applying the brand language at digital and physical touch points. We also developed a comprehensive set of guidelines tailored for both the Chinese and International markets, ensuring a consistent brand experience.
ONVO
Introducing a whole new EV brand for NIO
Motion design
Brand applications
ONVO is a new smart EV brand launched by NIO, targeting the mainstream family market. ONVO stands for “On Voyage,” and the meaning of its Chinese name (“Le Dao”) is “Path to Happiness.” This represents the brand vision of creating “happiness on every path we travel with family.”
In the months before ONVO’s launch, we worked closely with their team to help create a more powerful, consistent, and unified brand identity.
Our work involved developing and optimizing the design system across many touch points, balancing flexibility and consistency.
Our work included refining their brand mark and word mark, developing a key visual system, and applying the brand language at digital and physical touch points. We also developed a comprehensive set of guidelines tailored for both the Chinese and International markets, ensuring a consistent brand experience.
